So, what is Search Engine Optimisation (SEO)?
SEO is the active practice of optimising a website by improving internal and
external aspects in order to increase the traffic the website receives from
search engines.
Basically, when someone types in a keyword for a product or service
they require into a search engine, you want your website amongst the first
to be listed. The nearer the top of the list, the better your search engine ranking.
If your website cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search. Whether your website provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
The key to developing a winning Search Engine Optimisation strategy is developing a tried and true step by step process for obtaining the highest possible rankings in the top search engines like Google, Yahoo and MSN.
Keyword Research
The first step in this process is to create a robust portfolio of relevant keywords and keyword phrases that are being searched for regularly by potential customers and target audiences. We begin by taking your own input on what means the most to you in regards to keywords, and then we take the time to significantly expand this list by cross checking your suggestions with what search engines are telling us about actual keyword searches. By combining your feedback with information from search engine databases we are able to target the most appropriate keywords and keyword phrases, which are the ones that will actually deliver the results that you are looking for.
Competitor Analysis
The next step in the process is for us to see what your top competitors are doing when it comes to search engine optimisation. We look at their links, where their links are coming from, and what keywords they have decided to optimise for their websites. This will give us a significant edge over your competitors, because we can get results for your website by seeing what they are doing. We can create this edge by improving on those strategies, to try to move your website above the websites of your competitors in search engine results.
Search Strategy Development
After carefully analysing your competitors and the keyword research results, we can develop a search strategy that will improve your search engine visibility overall. This will include manual Search Engine submission, Meta Tag composition, Alt Tag composition, Content analysis & modification and Google Site Map creation.
Monitoring and Adjusting
Every single month we will study ranking reports that are designed to track the current status of your website in the top search engines. We will personally monitor your website traffic, paying particular attention to where the traffic is coming from as well as what keywords are being used by people in order to find your website. We will analyse which keywords are being used most effectively when it comes to generating sales and leads, and we will take the time to adjust our own search engine optimisation techniques and tactics in order to focus on the keywords that are being the most productive.
Achieving a good search engine ranking isn't an instant process and we will spend around 6 months optimising and making adjustments to your website. It generally takes three to four months before the initial changes filter through into the search engines. This SEO strategy is a long term, powerful ongoing strategy that is designed to provide results, and maintain those high quality results for the entire length of time that you work with us.
Our Search Engine Optimisation package is currently priced at only £495.00.
Due to the ever changing nature of Search Engine algorithm, it is not possible to guarantee where your website will be positioned once it has been optimised and indexed.
